What's the secret behind the world's 'most comfortable' bra?

Imagine never again having to think about your bra straps falling off or underwire poking at your skin. Thanks to the team at DOUBL, finding an amazing bra that fits like a dream is now a total reality — and a total steal, as you can save 15 percent when you enter MOM15 at checkout.
The brand's beloved T-Shirt Bra earns rave reviews far and wide for its comfort and exceptional fit — and it's all down to a system that takes the guesswork out of it.
The worst bras are snug and uncomfortable, digging into your skin — but DOUBL has changed the game, designing custom-fit styles that fit like a dream.
The company estimates that some 54 percent of women can't find the right size in the typical range of 30A to 40DDD. And it's really quite simple to understand why. All bodies are unique, all situations different, and all dimensions and curves singular to only you.
Both breasts aren't always the same size, for example, and you'll never find a bra in-store that accommodates this. Nor can women who have had breast surgery easily find the types of bras they truly want — styles that specifically accommodate their comfort and support needs and that help them feel their very best.
Enter DOUBL, founded by best friends and entrepreneurs Jessica Bosman and Bryn Davis Williams. The two believed there had to be a better way to normalize custom-fit bras and make them accessible.
They devised a fail-safe self-scanning process that absolutely anyone can master — and you do not need to be a tech guru of any kind to do it.
Upon purchasing your bra, you'll receive a personalized link from DOUBL. Tap that to download the brand's Mobile Fit app. Wear form-fitting black attire, either without a bra or with an unpadded bra, and stand against a clean backdrop from an elevated surface (like a chair).
That's all you need to do! The app captures an impressive 250 measurements during the scan, providing the brand with the precise information needed to create a customized bra that fits your body perfectly.
The T-Shirt Bra is, according to shoppers, 'absolutely amazing' and 'seriously incredible.' That's just a hint of the rave reviews they've heaped on the custom-designed wardrobe essential, which is available in flattering shades of red, black, white, and champagne pink.
That's largely because every bit of it is fitted precisely to your silhouette, from the back to the bust to the shoulders. It's also wireless, with a wide back-band that smooths your skin instead of bunching uncomfortably.
Even the straps are carefully constructed in your choice of three sizes: standard 15mm, wide 20mm, and 30mm wide. The latter has lovely cushioning that gently holds your skin. No more vise-like grip creating marks on your shoulders!
Naturally, it's also incredibly smooth to the touch, with a texture likened to silk and a cooling design that keeps you feeling fresh all day long. And despite feeling light as air, it provides unmatched support and structure for a crisp, clean appearance.
And if you have questions or concerns about the technological features, there's no need to worry. DOUBL prioritizes security to the highest degree, never sells your data, and deletes everything from the system once your bra is designed.
One shopper declared, 'The BEST ever! I'm absolutely amazed by the comfort, fit, and support. This is hands down the most comfortable bra I've ever worn.'
'I had a lumpectomy 3 years ago with some resulting tissue loss in one breast,' shared another. 'I placed an order for two bras and am glad that I did! They fit perfectly and are so comfortable! I recommend these bras for anyone who has had a lumpectomy!'
'Sports bra comfort, lingerie style,' declares a third. 'It fits like perfection, washes well, provides support and structure, looks great under clothes, and is so comfortable!'
Give up the ill-fitting bras that leave you miserable by the end of the day. DOUBL is literally the last bra you'll ever buy — and you won't believe how amazing it feels.
Don't forget to enter code MOM15 at checkout for a sweet deal! Shop here.